For authors getting book reviews is a big hurdle. Often even your loyalist fans who love your book are intimidated to actually post a review. Make it simple for them.
Whenever you can, assure your readers that they don't need to be brilliant, or write a long review. Take it from the heart and say how you feel--how the book made you feel. That's really all they need to do.
Every Review Counts
One by one, they add up. As an author make sure you let your fans know that posting a heartfelt review is not intimidating.