When readers see your header on your website or on social media like Facebook, Twitter, Google+, or anywhere else, do they know your genre right away? If you don't tell them, they won't know. They're not going to scroll down your page or your social media posts to try to discover the type of story you tell. More importantly, you are missing potential readers by hiding that information. Even a header with book covers may mislead them. Tell them right up front. Romantic fantasy. Horror. Thriller. Entice new readers with a straightforward tip on your genre.
Take a look at the image above. Are you ready to read Miranda's books?
I'm a member of several author groups. Recently in two groups there was a call to post Facebook pages and websites. I was astounded at how many headers told me nothing about the books. I had to dig around--these were fellow group members--to discover the genre or look for books by the author. Their headers were as mysterious as the one above.
Your Name, Author. Won't get you readers.
Your responsibility as an author is to let readers know what you write. Appeal to readers who resonate with your story elements. Your Name, Author, may be an ego boost but does not invite your core readers to find out more or buy your books.
Adding a bit more for your readers will help new readers discover you and lead to more book sales.
Graphic designers don't always know about marketing. If you hire someone to create your header give them explicit direction and the actual words you need on your header.
If your budget is limited, Canva provides simple, easy to use templates or you can create your own from scratch. I used a simple template to create the image for this article.
Robust Author Promotion
Your header is the first visual people encounter when they reach your website or social media site. Give potential readers the basics. You want readers who love your genre. They will be happy to discover a new author if you give them the right clues.
However much you prefer writing to building your author platform, give the platform a boost with simple cues for your reader audience.
Zara Altair writes mysteries set in ancient Italy. Argolicus thinks he has retired, but he and his tutor, Nikolaos are drawn into puzzles, politics, and murder.
She consults with a select group of writers as The Story Bodyguard.
Zara Altair, Author
The puzzle of politics, the mystery of murder in ancient Italy. After Rome, before the Middle Ages, Italy belonged to the Ostrogoths.