The Roman Heir is due for publication on July 22. The book went out to advance readers over two weeks ago, I’m getting feedback. That means I’m doing some editing like rewording or fixing those gosh darn typos. I’m extremely grateful to these advance readers who give me early feedback.
This is just the first round of final editing. I have two more steps before I upload the book on July 15. Aside from checking any other feedback from advance readers, I listen to the entire book read aloud. I did that chapter by chapter, but one last check. Then I read the book aloud myself to hear and feel the words as I speak them.
I’ve heard most of the story read aloud by members of my writing group as the story progressed. But, I’ve made numerous changes, especially since I presented early chapters to the group.
Spread The Author Word
Two days after the book release on July 24, International Thriller Writers is publishing my article for mystery writers, “Ten Ways to Hide Clues in Your Mystery” as a guest post in their publication The Thrill Begins.
The World of Argolicus Event
On July 22, the day The Roman Heir comes out, I’m doing a special live event on Facebook. I have slides and an overview of the historical background for the stories. The reign of Theodoric in Italy (493–526 CE) is a short time span in the vast spread of history. I’ll be zooming in on the highlights. After the presentation, I’ll answer general questions from the audience either about the background or writing or the stories.
The live event is July 22 at 9:00 AM. Use the Time Calculator to determine the time where you are. Looking forward to seeing you there.
Writing Doesn’t Stop
With the work on getting the story ready for publication, I’ve not lost track of the next story, The Vellum Scribe. I’m creating character background studies and filling in plot details. I’ve even written a bit of the beginning. Of course, as I dig deeper into the story, the beginning may change.
Looking forward to seeing you at The World of Argolicus event.
Enter a world in ancient Italy when Roman and Ostrogoth laws made murder a private matter. In a time when murder was not a crime, Argolicus helps solve crimes for individuals when politics and murder collide.
Your author bios are an important part of your book marketing package. Your bio is your introduction to the world as an author. Think of it as a news story not a memoir. The main point of your author bio is to get new readers for your books.
Your bio will be read by a number of different audiences.
Each of those audiences is looking for information in a different way. Having a set of author bios is the best way to address the needs of those varying readers.
Author Bios not One Bio
Every author needs four biographies of different lengths.
Norman Langford grew up spying on the neighbours and taking notes in a little black book. No surprise that he ended up writing spy novels!
2. Short: 50 word bio - Used for guest blogging, at the end of your own blog posts, or a press release for a new book. Who you are, your genre, and a title or two.
3. Medium: 100 word bio - Contributor pages in a print publications, social media profiles, etc. Who you are, your genre, a title or two, and a pertinent to your writing fact.
4. Long: 400-600 word bio - About me on your website. This is your opportunity to illustrate the theme of your writing as well as list your all your books and literary achievements and awards.
Author David Amerland uses a theme based bio on his website written to intrigue readers with his line of books.
You can augment the about me biography with videos based on your protagonist. Crime writer Adrian McKinty mixes the favorite drink of his character, Sean Duffy.
If you plan on speaking either before large groups on on radio or television the best bio length is a 250-300 speaker introduction. Put in the basics and a few intriguing details (why people would want to hear your speak) but not as much detail as the Long bio. This length also works for your publisher author pages like Amazon, Nook, iBooks and the like.
The Malleable Bio - Change the Bio to Meet the Audience
I was chatting recently with award winning thriller writer Laurence O’Bryan about various places writers use their biography. I told him I have what I call my Malleable Bio. It’s the one I use most frequently which is the short 50-word bio.
Your bio is a marketing tool. In all marketing the buyer comes first. Using the base biography you can tweak it to the audience. For example, if you are guest blogging, take a look at the blog’s author’s readers. The target message for general book readers will be much more generic than for a thriller or romance oriented audience. You can add just a couple of words to zero in on that blog’s reader audience. The same goes for a bio for journals or newspapers in a press release. Or an audience for a speaking engagement.
As long as you have the base bio written, a few minutes and a few words will help your bio hit home with readers.
The Instant Marketing Tool
Modern literary criticism is based solely on the work itself without any details about the author. But readers love to know about you, the author. Give them a taste of your talent and personality. They don’t have to like you as a person, but they do need to be intrigued.
Wherever you are in your author journey, your author bios help you connect with your readers. If you don’t know where to start, read several bios by authors in your genre to get an idea of how to represent yourself. If you write in pen names in several categories, you need to create a set of bios for each of your names.
If your book is not released yet, now is the time to create your bios.
Get all your bios written. You can go back and tweak later. The main idea is to have those bios ready when someone asks.
Zara Altair writes mysteries set in ancient Italy. Argolicus thinks he has retired, but he and his tutor, Nikolaos are drawn into puzzles, politics, and murder.
Invite Global Readers to Get Your Books
Geni.us creates links that send someone to the Amazon store nearest them. If you have a reader in the U.K., and they click the link, they will be taken to Amazon.uk not the U.S. store. The same for Japan, or Germany, or India, etc.
For example, people in 21 different countries have clicked my link to The Used Virgin.
Just grab the amazon link to your ebook and geni.us will create a unique url link for your book. Advanced features offer A/B testing or just identifying links for Twitter, Facebook, or your website.
Any way that you can make it easier for a reader to get your book is a great convenience for readers all over the world.
Watch the tutorial to see how the link works.
Geni.us provides data on each link so you can track countries and clicks for each book. Although my book is written in English, it has appeal for people interested in Italy. Readers have clicked the geni.us link and received the book straight from Amazon.it.
Features just for authors
Geni.us has recently upgraded. One of the new features is just for authors. You can link to your books and your author page.
If you are interested in broadening your readership, a link that goes to the readers nearest country makes it super convenient.
Create and Share Free Books for Author Promotion
Hook potential readers with a free book giveaway. Book Funnel stores PDF, .epub, and .mobi files so they can read your book in their format of choice. Scrivener users can compile a manuscript to each of these formats. Once you have created the files, simply upload each file plus the book cover to Book Funnel.
Here's a quick tutorial on how to set up your book for distribution.
Increase Your Exposure, Gain Readers
Your free book is an invitation to readers to get to know you. Make sure your put some of your personality in the free offer. It doesn't matter if it a book or a one-sheet. For most new readers your free offer is the first chance they get to meet you. First impressions count. Make your book look professional. Create a personable introduction to you and your writing.
Zara Altair, Author
The puzzle of politics, the mystery of murder in ancient Italy. After Rome, before the Middle Ages, Italy belonged to the Ostrogoths.