Connect with Your Readers
While you are writing your mystery novel, your work on your author platform improves the success of your book launch once the story is finished. Your website gives readers a place to discover you and your work. An email list gives you a way to communicate with these readers and build enthusiasm.
When you send an email to a reader, it’s a personal note from you to that particular reader. You want to bring them in on the story of your book success.
There are quite a few steps to setting up a successful email connection with your readers. Take them step-by-step. You don’t have to do them all in one day.
Create A Giveaway
Create a giveaway for readers who join your email list. This is your gift to them for connecting with you. You give the reader a free gift for signing up for your email newsletter. You want to make it something related to your mystery. You will build interest in your story, before it is completed.
Make your giveaway as a first-time author simple. The main objective is to build a stronger connection with you and your story.
Format your giveaway to make it easy to send as an email attachment. For short pieces use a PDF. If you wrote a novella, use BookFunnel to distribute the story in the reader’s preferred format. BookFunnel distributes your book in .mobi, .epub and PDF files according to the reader’s choice.
Set Up Your Email Provider
An email provider does the heavy lifting of sending emails to subscribers. Using an autoresponder, the email provider automatically sends a sequence of emails and delivers your giveaway. This saves you the time of responding to each reader individually.
When you start out there are email providers that are
free for small lists. Many authors use MailerLite which is free for up to 1000 subscribers.
Set up your email list. Add yourself to the list to check that all your emails go out. Write a sequence of welcoming emails for your autoresponder.
Create your invitation to join the list (landing page). Most email service providers also offer a landing page. Entice people to join with your free giveaway. Send people to your landing page from your website and social media.
Create a sequence of emails to go to people who join your list. Write a sequence of welcoming emails for your autoresponder (MailerLite, MailChimp, Aweber, etc.). Here are prompts for creating your sequence and the timing to send out.
Write to One Person
Always compose your email message as if the reader is the only person receiving the message. The more personal you are, the better your email reader feels about your message. You care about your readers. Let your email messages show you care about the person who is reading the message.
Decide on a Communication Schedule
Once you have created your autoresponder introductory messages, you want to keep in touch with your subscribers on a regular basis. Consistency is critical. It’s better to write one message per month every month than promise weekly updates and skip a couple of weeks.
Timing is up to your personal choice. Every day is too often. Readers will feel overwhelmed and unsubscribe to stop receiving your messages. Consider all the time you have and make a commitment to including your regular messages.
What To Include in Your Email Newsletter
Keep your regular newsletter friendly and informative. Share your something of yourself as a person as well as writing progress.
Your message doesn’t need to be long. Readers are busy. Always ask a question at the end, like what books are you reading? Or who is your favorite detective? Encourage engagement and communication with you.
Most authors agree that getting responses from readers is exciting. Reply to each communication you receive. Build rapport and trust with just a simple reply.
Your Treasure Trove of Readers
People who subscribe to your email list, want to hear from you. They care about your writing journey.
Your email list belongs to you. Email is the best way to stay in touch with readers and build your fan base.
Photo by Austin Distel on Unsplash
Zara Altair, Author
The puzzle of politics, the mystery of murder in ancient Italy. After Rome, before the Middle Ages, Italy belonged to the Ostrogoths.